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UAPLEN
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02 / Direction

Creative Production

Creative production where I’m the director, DP, editor and post — and the one who organises it.

Creative is what sets me apart. In these works I come up with the idea, direct, shoot, edit and finish the post myself, and organise everything around it.

They are my own projects and work for brands and collaborations. Most were shot on iPhone, or on whatever camera the idea needed: what makes them is the idea, light, movement and edit, not the gear.

The same craft goes into formats for brands and business: launches, social media and internal communication. Below are two selections, not the full archive.

Formats for brands & business

Launches and formats with creative, dynamic, engaging delivery. Directing serves the business task and the brand’s quality, so the piece competes visually and in meaning on social media. I close every process myself.

LaunchesFormatsDirecting for the taskBrand qualitySocial mediaEnd to end

iPhone or the camera the task needs

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Own creative projects

Trailers, reels and experiments where I test ideas, techniques and visual language.

TrailerReelsExperiments

Shot mostly on iPhone

Drag or scroll to browse · click to play

How I work

  1. 01

    Creative & technical execution

    Applied

    Composition, movement, rhythm, edit, sound, motion, compositing, VFX and generative tools.

    Result

    The finished piece stays close to the original idea, not a compromise of it.

  2. 02

    Built for the real task

    Applied

    Production planned around the process, pace, platforms and the way the business will use the content.

    Result

    Assets a brand can actually publish, vary and reuse in its communication.

  3. 03

    Production inside marketing

    Applied

    Knowing production at the strategy stage: what is realistic, how it will look, how it will perform after posting.

    Result

    Fewer reshoots, better briefs and content that has a job in the funnel.

  4. 04

    Business video for a task

    Applied

    Presentations, internal communication, product and launch videos: script, message, location, crew and actors organised around the goal.

    Result

    A video with a job: it explains, persuades or launches, not only looks good.

Process

  1. Idea→
  2. Pre-production→
  3. Shooting→
  4. Post-production→
  5. Sound→
  6. VFX / AI→
  7. Delivery

What I can offer

  • Full-cycle production

    Idea, pre-production, team, location, models, shooting and post.

  • Production management

    I organise the people and the process and own the quality.

  • Post-production

    Edit, sound design, motion, VFX and generative workflows on your footage.

  • Content series

    Formats built for social: a hero asset plus variations around it.

Next direction · 03Digital & AI Systems

Let’s buildI’ll Show You the Next Step

Have a task, a gap in the team or a bold idea? Let’s turn it into a system that moves the business.