Artem / 8M
UAPLEN
Open to B2BEmbedded / External
All directions

01 / Direction

Marketing & Growth

I find where the path from attention to enquiry loses people, and rebuild that part of the system.

Marketing for me is a person’s journey: where they come from, what they see, why they start to trust, where they leave a contact and what happens next.

The answer is not always more ads or more content. Often the weak point sits between stages. I start with the task, not the tool.

Skill → applied → result

  1. 01

    Positioning & customer journey

    Applied

    Building a company’s digital presence almost from zero in a demanding niche with a narrow audience.

    Result

    One connected journey: content, acquisition, interaction and follow-up working as a system, not as separate channels.

  2. 02

    Organic growth & content systems

    Applied

    TikTok and Instagram: serial formats, repeatable video structure, clear CTAs and repeated touchpoints.

    Result

    2,210 TikTok followers from zero and a serial mechanic that grew a profile from 373 to 2,298 followers.

  3. 03

    Engagement mechanics

    Applied

    Series, competitions, CTAs and Telegram touchpoints that give people a reason to act, not only to watch.

    Result

    +596.9% accounts reached and +162.9% profile visits in the recorded Instagram snapshot.

  4. 04

    Paid & 360° promotion

    Applied

    Meta Ads, retargeting and campaign traffic launched on top of a working organic base, for specific objectives.

    Result

    Paid traffic landing in a journey that already builds trust, so the offer, creative and follow-up support each other.

Case · MadMax

Marketing built from zero

An employment agency in a demanding niche with a narrow audience and almost no digital presence. Over roughly a year we built the content system, organic growth, engagement mechanics and paid traffic for specific goals. My role: the full cycle from mechanics and scripts to copy, CTAs and video.

  1. 01

    Serial engagement mechanic

    4 videos → CTA → anticipation → repeated touchpoints

    373 → 2,298

    profile followers

    +1.5K

    approx. audience growth from the mechanic

    4

    linked content units

    Not a single post but a series: launch, development, retention, finale. It kept attention across several contacts and turned interaction into a follow or the next action.

    1. Launch→
    2. Development→
    3. Retention→
    4. Finale
  2. 02

    TikTok from zero

    Organic trust system

    0 → 2,210

    target followers, no bots

    14.4K

    profile likes

    68.7K / 65.2K

    organic outliers over baseline

    Content that looked natural but was designed: reviews, Q&A, a recurring visual code. The usual baseline was hundreds to a few thousand views; separate formats beat it many times over (16.9K, 17.2K, 29K, 33.7K, 65.2K, 68.7K). A system, not one lucky viral.

    1. Hook→
    2. Question→
    3. Development→
    4. Trust→
    5. Conclusion→
    6. CTA
  3. 03

    Instagram organic before paid

    Content → profile action

    65K+

    views in the period

    12.3K

    accounts reached, +596.9%

    4.7K

    profile visits, +162.9%

    The first stage was not built around Meta Ads. First a content system, a visual code and a clear reason to act in the profile. The signal is the movement: reach → profile visit → external action. Paid works harder on top of that.

    1. Strategy→
    2. Visual code→
    3. Message→
    4. CTA→
    5. Profile action
  4. 04

    Different content, different job

    Why one metric doesn’t fit every video

    90K → +98

    big reach, audience growth

    2.3K → +29

    smaller reach, stronger follow rate

    5 min → 25.4s

    long video, held attention, +40 followers

    Each unit had its own job: awareness, trust, warm-up, activation or conversion. So one asset is strong on reach, another on follows, another on watch time.

GoalContentWhat we measure
AwarenessBroad format, strong hookViews, reach, shares
TrustReview, Q&A, explanationWatch time, saves, comments
ActivationCTA, series, contest, next stepFollowers, profile visits, link taps
ConversionPrecise message for a ready segmentBooking, lead, purchase, reply
I don’t start with “what do we post?”. I start with which behaviour we want to change, where in the customer journey, and which metric will prove it.

Separate snapshots from one case. Channels and periods differ, so the numbers are not added together.

What I can offer

  • Growth audit

    Map your customer journey, find the bottleneck, define what to test first.

  • Content system & retainer

    Series, formats and a publishing rhythm that build trust and audience over time.

  • Launch / 360° campaign

    Strategy, creatives, organic and paid working towards one objective.

  • Embedded marketing lead

    I join your team and own the direction: priorities, coordination, execution.

Next direction · 02Creative Production

Let’s buildI’ll Show You the Next Step

Have a task, a gap in the team or a bold idea? Let’s turn it into a system that moves the business.